Is Lady Gaga a modern day spiritual leader, are her 'Little Monsters' a part of a holy fandom where ritualistic devotion provide a communal purpose?
With 56,129,674 [current 31/3/2013] followers on Facebook, Lady Gaga outstrips other modern day world leaders; currently there are four different pages for the new Pope Francis, who has a combined total of less than two hundred thousand 'likes'. The Dalai Lama sits currently on 4,970,078, 'likes'. New age spiritualist Neal Donald Walsch, author of "Conversations with God', has a following of 244,457. Should it be surprising that Julia Gillard comes in last on 158,946, yet Gaga for all that she is liked by over 56 million people world wide, she even edges out president Barack Obama, who sits comfortable on 35,350,610 'likes'. The idea then of the religion of the celebrity is discussed by Ward, he challenges fundamentalist theology and redefines our modern day celebrity culture as a 'para-religion'. If a celebrity such as Lady Gaga is seen on the top social networking site of our era as being more popular than the Pope, the Dalai Lama and world political leaders, does this not then tell us something about the type of society we have become? Ward goes on to tell us that if we were to studying this 'para-religion' from the perspective of traditional fundamentalist then the worshipping of celebrities lack religious structural integrity, for there are no; places of worship, religious tools, doctrinal texts, or theological grounding.
Ward then suggests that "there are, however, totemic or symbolic elements of celebrity worship. These symbols are "meaningful," but not in the wholesome ways described in functionalist theory," [Ward, 2011, 67]. The symbols of celebrity worship are then seen to be, the latest album, the performance, and the ticket keepsake. Comparisons are then drawn to well known religious orders. The artist's album becomes our religious text, their performance at our concert halls; our place of worship and the tickets that we pin to our walls, stick in a photo album or tuck away into a treasure box, our religious symbol or totem. These aspects of Fandom create strong parallel comparisons to religious practices, if asked right this instance to sing the "Response to the Passion"- as many Christians across the world were asked, this Easter. Without using that trusty hymn book placed every second person along the pew, could they? Yes there are prayers and hymns that one knows off by heart, but there are some that only come but once a year, and these are less known. The devotee of the celebrity however will devote hours on end, days even weeks to the memorising their sacred text. The devotee will then recall, sing, dance to and recite in their sleep, on call and with the masses, the words of their 'spiritual' leader. That is, until the next album comes along, the new tour and the latest ticket stub to add to their collection. Perhaps this is the key to the modern era; if you want over 56 million people to follow you on Facebook; be inclusive, be different, provide entertainment and above all else; present different and updated texts each year, which relate to current world events...
References:
Ward P. 2011. Gods Behaving Badly: Media Religion and Celebrity Culture. London: SCM Press. Ch 3 - Para-religion
With permission of the author; Rainer Galea- "Fluid Ink":
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