Connecting… … … … … ...
I wondered around "The Wheel" one night,
Pondering if my love was in sight.
I looked for answers in the sky above,
Could Christian connection find me love?
Internet dating sites are all the rage,
Why not find someone who is on the same page?
Perhaps this new online era was just the trick?
Could online dating give my doldrums the flick?
The web paged looked promising, with all the usual flare,
Though their little fish logo made me a little too aware.
So before I pressed join, I sat down in prayer,
And decided that this wasn’t the time to fulfil this particular dare.
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The smart phone generation.
Creating a product that not only was the first of its kind, but also-easy to use, easy on the eye and 'cool' contributed to Apples success in the mobile phone market. Campbell and Pastina in their article, "How the IPhone became divine," state that 'the case of the iPhone as the ‘Jesus phone’ illustrates how new media objects can possess multiple layers of meaning, which can shape how they are perceived by the public' [2010, Pp1194]. This easy to use phone, was related to the second coming of Jesus, because never before had something like this been developed. The IPhone revolutionised the telecommunications industry and now several years after the launch of the original IPhone one can not imagine living with out a 'smart phone'. The irony of this topic is found in an event that occurred several weeks ago, whilst organising an interview time with my interview subject; Fr Gerry Kalinowski. Fr Gerry was seen to reach into his robes after mass and pull out an IPhone. This tech wiz priest, went straight to his calendar, typed in the time, my phone number then offered his hand before greeting other members of his congregation.
Standing for a few moments to take in the significance of what had just occurred, one has to laugh at the naivety of our society. There is no one who can remain untouched by the reach of mass marketing and consumerism, the busy priest of the 21st century is called on to reply to emails, to oversee webpages and as was seen later in our scheduled interview, be at a loss as to how a few of his appshad disappeared. In today's society commercial branding is everywhere, if priests carry IPhones, giant ferris wheels are labelled with television stations; what next- nuns endorsing blackberry?
Referenced work:
Campbell H. and A. La Pastina. 2010.How the iPhone Became Divine: New Media, Religion and the Intertextual Circulation of Meaning. New Media and Society, 12(7): 1191-1207.
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